Privacy policy

This is a reference translation. If it differs from the Japanese version, the Japanese version prevails.

Japan eSIM Store DeSiM operates this store and website — including all related information, content, features, tools, products and services — to give you a curated shopping experience (the “Services”). Japan eSIM Store DeSiM is powered by Shopify, which enables us to provide the Services. This Privacy Policy explains how we collect, use and disclose your personal information when you visit, use, purchase from or otherwise interact with the Services, or when you otherwise contact us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy prevails as regards the collection, processing and disclosure of personal information.

Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read this Privacy Policy and that you understand the collection, use and disclosure of your information described in it.

Personal information we collect or process

When we use the term “personal information”, we mean information that identifies, or can reasonably be linked to, you or another individual. Personal information does not include information collected anonymously, or information that has been anonymised so that it cannot identify anyone. Depending on how you use the Services, where you live, and what applicable law permits or requires, we may collect or process the following categories of personal information (including inferences drawn from that information).

• Contact information including your name, address, billing address, shipping address, phone number and email address.
• Financial information including credit card, debit card and financial account numbers, payment information, financial account information, transaction details, payment method, payment confirmations and other payment details.
• Account information including your username, password, security questions and various preferences and settings.
• Transaction information including products you have viewed, added to your cart or added to a wishlist, products you have purchased, returned, exchanged or cancelled, and your past transaction history.
• Your communications with us including information contained in your communications with us, for example when you contact customer support.
• Device information including information about your device, browser and network connection, your IP address and other unique identifiers.
• Usage information including information about how you interact with the Services, such as how and when you access them and how you navigate them.

Sources of personal information

We may collect personal information from the following sources.

• Directly from you including when you create an account, visit or use the Services, contact us, or otherwise provide us with your personal information.
• Automatically through the Services including from your device when you use our products and services or visit our website, and through cookies and similar technologies.
• From our service providers including where we engage them to provide certain technology, or where they collect or process your personal information on our behalf.
• From our partners and other third parties.

How we use your personal information

Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes.

• Providing, personalising and improving the Services We use personal information to provide the Services to you. This includes performing our contract with you, processing payments, fulfilling your orders, remembering your preferences and the products you are interested in, sending you account-related notifications, processing purchases, returns, exchanges and other transactions, creating, maintaining and administering your account, arranging delivery, facilitating returns and exchanges, enabling you to post reviews, and providing a shopping experience tailored to you — for example by recommending products related to your purchase history. This may include using your personal information to better tailor and improve the Services.
• Marketing and advertising We use your personal information for marketing and promotional purposes. For example, we may send marketing, advertising and promotional messages by email, text message or post, and we may display online advertising within the Services or on other websites based on products and services you have previously purchased or added to your cart, or on your other use of the Services.
• Security and fraud prevention We use your personal information to authenticate your account, to provide a secure payment and shopping experience, to detect, investigate and respond to potential fraud, misuse, unlawful, dangerous or malicious activity, to protect public safety, and to keep the Services secure. If you register an account with the Services, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password or other access information with anyone.
• Communicating with you We use personal information to provide you with customer support, to respond to you promptly, to deliver an effective service and to maintain our business relationship with you.
• Legal reasons We use your personal information to comply with applicable law and to respond to valid legal process, including requests from law enforcement and government agencies. We also use it to take part in and investigate civil discovery, potential or actual litigation and other legal disputes, and to investigate and enforce potential breaches of our terms and policies.

How we disclose personal information

In certain circumstances we may disclose your personal information to third parties for legitimate purposes, in accordance with this Privacy Policy. Those circumstances may include the following.

• Shopify, and vendors and other third parties who provide services on our behalf (for example IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and delivery).
• We share information with business and marketing partners who provide marketing services and deliver advertising to you. For example, we use Shopify to support personalised advertising in conjunction with third-party services, based on your online activity across various merchants and websites. Our business and marketing partners use your information in accordance with their own privacy policies. Depending on where you live, you may have the right to tell us not to share your information for targeted advertising or marketing based on your online activity across different merchants and websites. You can exercise your right to opt out of these uses here.
• Where you have directed, requested or otherwise consented to us disclosing certain information to a third party — for example when shipping a product, or when using a social media widget or login integration — we will disclose that information.
• We may share information within our affiliates or other companies in our corporate group.
• We may disclose personal information in connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce applicable terms and policies, and to protect and defend the Services and our rights and those of our users and others.

Our relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them for you. Information you submit to the Services is transmitted to and shared with Shopify and with third parties, which may be located outside your country of residence, in order to provide and improve the Services for you. In addition, to protect, grow and improve our business, we use certain Shopify enhancements that incorporate data and information obtained when you interact with our store, with other merchants and with Shopify. To provide these enhancements, Shopify may use personal information it has collected about your interactions with our store, other merchants and Shopify. In those cases Shopify is responsible for processing your personal information and will respond to requests to exercise your rights in relation to the use of personal information for those purposes. To learn more about how Shopify uses your personal information and about the rights you may have, see the Shopify Consumer Privacy Policy. Depending on where you live, you may be able to exercise certain rights over your personal information here: Shopify Privacy Portal.

Third-party websites and links

The Services may contain links to websites and other online platforms operated by third parties. If you follow a link to a site that we are not affiliated with and do not control, please review that site’s privacy and security policies and other terms of use. We make no representations and accept no responsibility as to the privacy or security of such sites, or as to the accuracy, completeness or reliability of information found on them. Information you provide in public or semi-public places, such as a third-party social networking platform, may also be visible to other users of the Services and to users of that third-party platform, without restriction on use by us or by the third party. The inclusion of such a link does not in itself imply any endorsement, except where we expressly state on the Services who owns or operates those platforms.

Children’s data

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If your child has provided personal information to us and you are their parent or guardian, you may contact us using the details below and request that the information be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) the personal information of individuals under 16 years of age.

Security and retention of your information

Please be aware that no security measure is perfect or impenetrable, and we cannot guarantee “perfect security”. In addition, information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to send us confidential or sensitive information.

How long we retain your personal information depends on a range of factors, including maintaining your account, providing the Services, complying with legal obligations, resolving disputes and enforcing other applicable agreements and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights set out below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and we may decline your request where the law permits us to do so.

• Right of access / right to know You may have the right to request access to the personal information we hold about you.
• Right to erasure You may have the right to request that we delete the personal information we hold about you.
• Right to rectification You may have the right to request that we correct the personal information we hold about you.
• Right to data portability You may have the right to receive a copy of the personal information we hold about you and, in certain circumstances and subject to exceptions, to request that it be transferred to a third party.
• Right to opt out of the sale or sharing of personal information for targeted advertising Depending on where you live, you may have the right to opt out of the “sale” or “sharing” of your personal information for the purposes of “targeted advertising” as defined in applicable privacy law, or of the processing of your personal information. You can exercise your right to opt out of these uses here. Please note that if you visit our website with a Global Privacy Control opt-out preference signal enabled, then depending on where you live we will automatically treat this as a request to opt out for that device and browser. If we are able to associate the signal with a particular Shopify account, we will also apply the opt-out request to that account. To learn more about Global Privacy Control, see https://globalprivacycontrol.org/. We do not recognise other “Do Not Track” signals that your web browser or device may send.
• Managing your communication preferences We may send you promotional emails. You can stop receiving them at any time using the unsubscribe option shown in the email. Even if you unsubscribe, we may continue to send you non-promotional emails, such as important notices about your account or your orders.

You can exercise these rights where indicated within the Services, or by contacting us using the contact details below. To learn more about how Shopify uses your personal information, and about your rights — including in relation to data processed by Shopify — see https://privacy.shopify.com/en.

We will not treat you unfavourably because you have exercised these rights. Where applicable law permits or requires it, we may need to verify your identity before processing your request. In accordance with applicable law, you may appoint an agent to exercise your rights on your behalf. Before we accept such a request from an agent, we may require the agent to provide proof of your authorisation, and we may also ask you to verify your identity directly with us. We will respond to your request within the time limits set by applicable law.

International transfers

Please note that we may transfer, store and process your personal information outside your country of residence.

Where we transfer your personal information outside the European Economic Area or the United Kingdom, we do so under a recognised transfer mechanism — such as the European Commission’s standard contractual clauses or, where applicable, the equivalent contracts issued by the competent UK authority — unless the destination country is recognised as providing an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the “last updated” date, and give notice as required by applicable law.

 

Last updated: 17 September 2025